Movie Theatres 08054! Read Content Producer Jason Cangialosi's preview in the Netflix Set-top Box.
Now, is it really fair that Blockbuster has so many problems competing with Netflix? Technically speaking, their online DVD rental services cost comparable amount, movies are delivered in about the same amount of time, and Blockbuster actually rents games online in addition to their DVD's which Netflix won't. Going down the fishing line comparing Netflix vs. Blockbuster, it looks like Blockbuster must be doing very well.
Fair or otherwise not, Netflix features a serious edge on Blockbuster. Their member base is at more than 3 million subscribers, and they are generally about to one-up competition in a fantastic way: movies delivered overnight right to a box mounted on your television.
VP of original programming, Eric Besner revealed the blueprint, noting how the business model is still being ironed out however some things are convinced. One of the "fairly certain" things is the way that this Netflix movie set-top box work (reportedly - it's not been released yet).
Members will continue to pay a flat fee for their subscription service in substitution for movies which are downloaded on their home television. The fee for current services starts at $5.99, and increases depending on the master plan you choose - the most premium plan allows you to take out a limitless number of movies every single month.
Instead of waiting the 3-5 days on a DVD in the future in the mail, though, Netflix users have a lot more ease. The movies with your queue (up to the number allowed because of your subscription plan) are downloaded overnight to the Netflix box and all sorts of you have to do is determine which movie you wish to watch from the list plugged straight into your TV.
No more walking for the mailbox to post and return your DVDs - that's really cool by itself - you may now be able to plop all the way down on your couch and bask in all the movie goodness. When you're carried out with a movie, you merely add a new one for the online queue with the Netflix website as if you do today.
A box-top model isn't a revolutionary concept, at all, but it's certainly a large step towards changing the manner in which Americans rent, view, and get their movies as well as other entertainment.
Recently Nielsen Analytics performed a panel survey that studied what sort of availability of ABC TV shows on iTunes affected the viewers of shows on ABC. Larry Gerbrandt, senior VP and general manager of Nielsen Analytics, declared being capable to download the shows has definitely not hurt ABC's business - in fact, they're getting good viewers for their shows than in the past.
Disney senior VP and general manager of PayTV, Dan Cohen, declared they clocked 11 million streams (or views) from the four ABC shows it put online in May. One month, eleven million users. That's pretty amazing for an experiment, plus it goes towards boosting Netflix's confidence within their new business idea. Online Movie Rental Competition about the Horizon Fantastic idea or not, though, Netflix is about to face some serious competition and will want to get this show on the road quickly. The company is now estimating the box movie service should be available by the end from the year - but following closely on their own heels are Internet giants Amazon and YouTube.
Right now, there's of an Internet Urban Legend taking place about Amazon and what is being known as the "Unbox". Documents are quickly papering the digital walls indicating that Amazon is pretty close to unveiling Amazon Unbox Video and fiercely take on YouTube, Grouper, Google Video and ' you guessed it, Netflix.
What will Unbox do?
Amazon customers will be able to purchase or rent videos, TV shows, news programs, sports programs and full films - and they're going to be able to download their purchase immediately with their computers.
Now, don't forget the Internet Urban Legend thing I mentioned, because Amazon is remaining officially silent regarding the entire project ' very silent. However, leaked documents (the fuel for our beautiful little urban legend) point out that Amazon intends to charge about $2 for shows and right under $11 for films.
Bear Stearns' analyst Robert Peck has been quoted as praoclaiming that "It appears Amazon is near this long-awaited service, that will boost margins whether it gains traction and might ultimately replace any notion of a Netflix type business."
Ohhhh boy so things are getting fun now! Not only is Blockbuster shuddering with the news that Netflix may be releasing a TV set top box which will download movies overnight, but Netflix themselves could be shuddering on the prospect of Amazon hopping for the legal movie downloads bandwagon.
One from the main selling points that Amazon (maybe!) offers making use of their Unbox over Netflix is that they only charge customers once they actually order a video. Netflix, on the other hand, will continue to charge a set subscription fee regardless how quickly their clients can return movies via post ' so weeks will go by between getting a movie, watching it, and returning it. But the customer continues to be charged - while using Unbox, the consumer wouldn't be.
Since neither of those services happen to be released yet, speculation continue to grow until something official sometimes appears. With the fact that
Hollywood studios are growing more comfortable with download distribution (they're getting great with all the piracy controls), services such as these are likely to become incredibly popular. Downloads create massive savings for movie producers who don't have to pay for the fees for physical DVD goods and rental sites like Netflix don't have to figure in the cost of shipping.
It looks like the world of entertainment is heating up, and I'm happily enjoying the show!
Read Content Producer Jason Cangialosi's preview from the Netflix Set-top Box.
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