Purchase Movie Theatre Tickets! As I walk into my garage where I can pop the 8-track into my quadraphonic stereo and mellow out to the Mamas and Papas, I say to myself, "I love the digital age."
No, wait.
Skip to the cassette and then to the CD towards the MP3 player, or possibly from the VHS for the DVD towards the digital download. Thanks to leaps in technology, plus no small part towards the Internet, we can easily now download movies or watch them streaming from a site online. While the music counterpart was quick to ban against MP3 technology, and after that eventually let it in, the Hollywood system has become cautious, nay leery, of digital technology.
Why this can be no one can say for sure. Part of it will be the fight between your RIAA and peer-to-peer sites over copyright infringement, which has led for the creation of bit torrent sites for downloading. Part of it could possibly be that downloading hurts any current contracts with DVD distribution companies. And part of it could possibly be mankind's caution with technology. No one of the reasons is more than the others.
With the proliferation of the peer-to-peer and bit torrent sites, Hollywood was more than compelled to begin with offering movies for downloading. Sites including CinemaNow, Movielink, and Vongo have sprung up offering users around 4,000 video/movie titles and also hundreds of TV show episodes. iTunes has joined the market, extending their interests from just music to TV, movies, and music videos.
Back to the question: will digital downloading kill DVD/Blu-ray discs?
"Yes" because:
- Society has grown to be "instant gratification," with faster Internet ability and movies being able to be compressed for the size of 1gb, they will become better to download. And when someone's finished with the movie with out longer really wants to keep it on the harddrive, they could just delete it.
- Downloading will eliminate the "need" for packaging. Like the example above, there won't be any need to take care of scratched discs or misplaced ones, or creating shelf space to accommodate your collection when you can keep it on a computer.
- Downloading will squeeze current video retailers (Blockbuster, Movie Gallery, Hollywood Video) bankrupt by offering "what's new" to users online as an alternative to making users wait in line in a checkout or brave "weather elements" because they stand outside a relevant video cube.
"No" because:
- Currently, and we don't have the electronic infrastructure for it. This means that if EVERY person within the U.S. logged on download a show, the Internet would HALT. While this really is a worst-case scenario, it reveals the point that in order to offer more movies to more people, networks should be changed/ rearranged, and nobody is currently seeing that happening.
- It would be extremely difficult (at least through the current standpoint) to offer the a lot more than 21,000 films which have been made online. Each week several movies are available on disc, with merely a fraction online. We would first have to offer everything current before tackling the insurmountable-looking back catalog.
- Believe it or not, some people want a chance to hold a youtube video in their hands, packaging and all sorts of. They don't value shelf space or depreciating value; it's to be able to look for it (like a book) and pop it in the DVD player whenever they want, as opposed to having to navigate through a computer that they can don't like having.
- There is no clear platform for downloaded movies. Some from the services use a browser, although some use the application developed by the company.
- Digital rights management. The above mentioned download sites have their own "special" ways of displaying the movie you downloaded. Eventually, movie downloading and watching must go cross-platform, meaning the above companies should agree on one format to use to be able to show the films. That will also increase the risk for movies "easier" to pirate and transport.
- With all the viruses seen, and also "inclement weather," how are you affected when your computer DIES? The motherboard fries, the harddrive locks up, etc. If your collection isn't burned onto disc, you're in trouble...
In closing, my belief is the fact that digital downloading, while it's an interesting addition to movie watching, includes a ways to go before it will get towards the point it has to be. That with the fact that computers aren't 100% reliable, I do not believe video discs are leaving all of that soon.
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